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Some Assembly Required: Adjusting to Spain’s High-Context Culture

Oct 9
6 min read
Woman assembling IKEA furniture with box of loose parts and instruction booklet on floor.


The first time I tried to tackle an administrative task in Spain, I was bewildered by the vague information I received.


Why wasn’t I provided a checklist, a clear timeline, and detailed instructions? How was I supposed to figure out what to do with nothing but a few scant breadcrumbs to lead me along the way?


I wanted an instruction manual. Preferably with numbered steps.


Over time, I began to realize that at least part of my frustration wasn’t about the process itself. I was also bringing my very American expectations about communication with me.


Of all the cultural differences I’ve encountered since moving to Spain, this is one I notice again and again: Spain is a much higher-context culture than the United States.

And if you’re considering a move to Spain, understanding this difference can be surprisingly useful — not just for navigating bureaucracy, but for everyday life.



Culture Clash: High-Context vs. Low-Context Communication


There are many ways to understand cultural differences, from how societies approach time and hierarchy to how people build relationships and make decisions. But one of the distinctions I’ve found most helpful comes from anthropologist Edward T. Hall, who introduced the concepts of high-context and low-context communication.


In low-context cultures, communication tends to be explicit. Information is spelled out, and the expectation is that the message should contain most of what someone needs to understand it.


In high-context cultures, more meaning is conveyed through shared understanding, relationships, experience, and the surrounding circumstances. Not everything needs to be said outright.


Erin Meyer explores this distinction in her book The Culture Map, placing countries along a continuum of communication styles. On her scale, Spain sits considerably higher in context than the United States.


Of course, these are general cultural tendencies, not rules about how every individual communicates. And neither style is inherently better than the other. But the differences can create some interesting misunderstandings.


In the U.S., we’re generally accustomed to having things spelled out. Give me the instructions. Tell me the deadline. Explain the process. If there’s a form to complete, surely someone can tell me exactly what goes where.


In Spain, I’ve sometimes found that more is left for me to figure out. Perhaps the person explaining something assumes I already understand part of the process. Perhaps the next step seems obvious to someone familiar with how things work here. Or perhaps the information I’m looking for emerges through a series of conversations rather than one comprehensive set of instructions.


It’s a bit like trying to assemble an IKEA dresser and discovering that a page is missing from the instruction booklet. You can probably figure it out. But you may spend some time staring at the pieces, wondering what you’re supposed to do next.


Welcome to my adventures as a low-context girl in a higher-context world.


Curious to know more about the differences between high- and low-context cultures? Here’s a great video from culture expert Erin Meyer, author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business:



It’s Not Just About Bureaucracy


I notice these differences in social situations, too. When I first moved to Barcelona, I found it strange that making plans often seemed to involve so few specifics.


Someone would say, “Let’s do something Saturday.”


Great!


But by Friday evening, I still might have no idea when or where we were meeting. I’d send a message: “Are we still getting together this weekend?”


And the response would be something like, “Of course! We talked about it.”


Well, yes. But we hadn’t actually made a plan. At least not by my definition.


I’ve gradually learned that the details often come together closer to the time we are to meet. What initially felt vague or uncertain to me didn’t necessarily feel that way to the people I was making plans with.


These days, I’m much more comfortable letting things unfold. And sometimes I even appreciate it. There’s something rather freeing about not needing to pin down every detail days in advance.



Why This Matters When You’re Moving to Spain


If you’re preparing to move to Spain, it’s natural to focus on the practical questions.

Which visa might you qualify for? What documents will you need? How will you find housing, open a bank account, or register with the local authorities?


Those are important questions, and you’ll need reliable answers. But there’s another aspect of relocation preparation that often gets overlooked: understanding how things get done in the country you’re moving to.


The communication styles and cultural expectations you’re accustomed to may not always translate neatly into your new environment. And that can make an already unfamiliar process feel even more confusing.


To be clear, not every bureaucratic frustration is a cultural difference. Sometimes instructions really are unclear, information is inconsistent, or a process is unnecessarily complicated.


Understanding high-context communication won’t magically solve those problems. But it can help you recognize when your expectations may be contributing to the disconnect — and give you another way to approach the situation.


Rather than assuming someone is being unhelpful, you might consider whether they believe they’ve already given you the information you need.


Rather than waiting for every detail to be volunteered, you may need to ask more specific questions.


And rather than interpreting an informal conversation as a lack of commitment, you might learn to recognize different ways of making and confirming plans.


For me, that’s been an important part of learning to live here.



A User Guide: Navigating the Differences


As an immigrant to Spain, I believe it’s my responsibility to learn about and adapt to the culture I’ve chosen to live in. But adapting doesn’t mean abandoning my own needs.


When it comes to legal, financial, or administrative matters — visa renewals, tax filings, lease agreements — I still need clear information, accurate documentation, and a good understanding of what’s expected.


I’ve learned to use different approaches depending on the situation.


Here are four that have helped me.


1. Kindly ask for what you need


If you need concrete information, ask for it. But try approaching the conversation with curiosity rather than frustration.


For example:

“Just to make sure I’ve understood correctly, could we walk through the next steps and any deadlines I should be aware of?”


I find that acknowledging I’m still learning how things work often helps, too.


2. Follow up in writing


For anything involving deadlines, documents, money, or legal obligations, I like to confirm my understanding in writing. A friendly recap can be as simple as:


“Thanks again for your help today. Just to confirm my understanding, you’ll send the paperwork by this Friday, and I’ll need to submit my documents by next Tuesday. Please let me know if I’ve misunderstood anything.”


It gives everyone an opportunity to clarify expectations before a misunderstanding becomes a problem.


3. Ask for examples


Sometimes a general explanation doesn’t tell me quite enough. That’s when I’ll ask:


“Could you give me an example of how that usually works?”


Or:


“In situations like this, what typically happens next?”


A concrete example can reveal details that might otherwise remain unspoken.


4. Prioritize connection when you can


Not every situation requires a checklist and a deadline. In social settings and everyday interactions, I’ve learned to loosen my grip on the details.


Let the plans evolve. Be open to a little ambiguity. Focus on the relationship rather than getting every logistical question answered immediately.


It doesn’t always come naturally to me, but I’ve come to appreciate it.



Learning by Doing


Living in Spain has challenged me to adjust some of my default communication settings.

I’m learning to pay closer attention to context, ask better questions, and recognize that my way of communicating isn’t necessarily the way everyone else communicates.


Do I always manage to adjust my expectations? Absolutely not. There are still moments when I get frustrated and want someone to hand me a beautifully organized instruction manual, complete with numbered steps and a diagram.


But I’m getting better at figuring out which situations call for a little more flexibility and which ones require me to be politely persistent.


Preparing for a move abroad isn’t just about learning what you need to do. It’s also about beginning to understand how things get done.


The practical preparations matter enormously. But so does learning to navigate a different set of cultural expectations. You may not always have an instruction manual, but with curiosity, patience, and a willingness to adapt, you can learn to navigate the unwritten rules along the way.


Thinking about making a move to Spain?


I started Vida Nova Abroad to help Americans navigate the practical and cultural aspects of moving to Spain.


If you’re exploring your options or starting to plan your move, I’d be happy to help you figure out your next steps.



(Image by Freepik)

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